Most people don’t like paying for things they don’t want to buy. And most people don’t want to even think about their funerals let alone pay for one. That puzzles funeral directors. They know the great lengths they go to when putting details together for smooth-running ceremonies. According to the National Funeral Directors Association, the average funeral cost $7,360 in 2016. Compare that to an average price of $25,449 for a new car, $35,329 for a wedding and $352,500 for a new home, and funerals start looking like bargain. But not to John Q. Public as demonstrated in the following exchange:
The percentage of Americans who were cremated reached an all-time high of 50 percent in 2016. Cremation opened the doors for people to hold funeral ceremonies in places that were meaningful to them and gave them more time to consider options. There’s just one problem, and it drives funeral directors crazy: the guest of honor is often conspicuously absent from his or her own funeral. With no body present, people have to imagine to whom they’re paying tribute.
A conversation between a member of the public and funeral director about cremation might go something like this: Read the rest of this entry »
The men and women at Golden Rule funeral homes lead their businesses with compassion, dignity, and the cornerstone philosophy of “service measured not by gold, but by the Golden Rule” (Read more about OGR members here). As funeral homes treat families with respect, they inevitably make a positive impression, which can lead to return business, word-of-mouth referrals and good reviews. Getting feedback from families is a great way to find out whether families received the service they deserved.
Each year, the Exemplary Service Award is given to the top three nominees chosen by OGR members and is based on family feedback OGR receives through the Family Contact Program. This year’s winners shared how they go above and beyond and make a positive impression on the families they serve. Read the rest of this entry »
Danish philosopher Søren Kierkegaard once wrote, “Life can only be understood backward, but it must be lived forwards.” That’s a poetic way of saying that we can learn from the past, especially as the world continues to rapidly change. OGR’s weekly e-newsletter, Independent Insider, reported on events, issues, and trends of interest to funeral professionals. Here are the five most popular articles of 2017. Read the rest of this entry »
Like the electrician who corrected the problems I caused with my home’s wiring, funeral professionals have opportunities to help families avoid problems with whatever options they take upon themselves to memorialize loved ones. Not everyone will be comfortable with these options, but consider how you might offer your expertise (for a fee) to DIY-minded funeral families. Read the rest of this entry »