This month, we’ll be featuring a few of the men and women who will be facilitating education sessions at OGR’s 2020 Annual Conference & Solution Center in Asheville, NC at the Omni Grove Park Inn. OGR will be hosting a 3-hour deep dive session on Monday afternoon for those who’d like to explore staying competitive in a cremation market.

Session Description:
Deep Dive. Staying Competitive in a Cremation Market
Monday, April 20 | 2:30-5:30 PM | 3 CEs
Warning: This session is not for the faint of heart. You’ll explore new ideas and forge new pathways in your cremation market, and participate in a hands-on, think-tank-style workshop with the end goal of creating new business strategies for serving cremation families. The deep dive will equip you to:

  • Structure your cremation prices in a fair and reasonable way that isn’t a race to the bottom;
  • Convert direct cremation family into choosing additional services;
  • Find additional ways to serve cremation customers without losing money;
  • Implement strategies innovative businesses are using online to market to cremation customers;
  • Create a marketing plan for approaching cremation families.

We sat down with Andrew Loos, the facilitator for this session, to learn a little more about him and the session.

Name:  Andrew Loos

Organization: Heartland Cremation & Burial Society & Cremation Consulting

Position: President

What I hope people will learn from my session: “It is my sincere hope, for the folks who will commit a few hours to our “deep dive” session, together we learn, collaborate and innovate our way into creating a better understanding of the cremation consumer and the future of their decision making.”

A fun fact about me: “When I was a boy, I knew that, eventually, I would be the next in line to take over for Famous Chicken mascot.  It led me to try out for the mascot at my Alma Mater, eventually become a cheerleader and earn a full scholarship and a place on the National Championship cheerleading squad.”


By Jessica S. Riddlesperger, CMP
OGR Asssistant Executive Director

Interested in participating in the Deep Dive? Click here to learn more or to see all the education for the 2020 Annual Conference & Solution Center. Questions? Email jriddlesperger@ogr.org.